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Beauty Industry

Marketing to the Boomer Generation

There are 12,500 baby boomers turning 50 every day - and they need anti-aging products.

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By: Jamie Matusow

Editor-in-Chief

There are more than 79 million boomers in the United States today, and 12,500 boomers turn 50 every day…

The Brownyard Group’s Sean Brownyard takes a look at marketing for aging baby boomers in our second Expert’s View posted this week – “Forever Young: The Booming Anti-Aging Market.”


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